Passionately female-driven, Pear&Plum is a brand that believes supportive lingerie and swimwear should be accessible to women of all shapes, sizes and skin tones. No matter what your shape is, Pear&Plum knows you shouldn’t have to compromise on quality, style or affordability. Underwear is likely to be the first item of clothing put on in the morning; this brand wants to set the tone for the rest of your day, through comfort and confidence. Pear&Plum is a playful invitation to ‘shaping up’ the industry and joining a movement of inclusivity and empowerment, to feel like the best version of you.
The packaging was designed to feel indulgent, almost like a patisserie box, with elegant minimalism seen in the more luxurious retail brands
Front of Store General Merchandising Display Visual
Swimwear Tag Design
Store Fitting Rooms Visual
Augmented Reality Billboard designed using Adobe Aero
With a fruity twist, I wanted to design a brand which felt friendly, personable, and comfortable to all ages and demographics of women. I used a more casual voice with use of wordplay and puns (some cheesy!) whilst still having a sense of sophistication, so that consumers can form a relationship to the brand.
